Bands to Watch #116: Apples

Not much decent’s come out of Hereford of late. Sure, the original lineup of The Pretenders, with the exception of lead singer Chrissie Hynde, were from Hereford, as were the rock band Mott the Hoople, but recently Herefordshire has been lacking in talent. However, Apples look set to be a new name to add to Hereford’s list of distinguised acts.
Immediately reminding me of Scotland’s (amazing, underrated and sadly split up) Dogs Die In Hot Cars mixed with Vampire Weekend and a hint of Grease (the film, not the slippy stuff!), they seem to be making waves with just about everyone. Perfect for boyfriends and girlfriends who want a soundtrack to a montage compilation of their relationship, it reminds me of Silent Film Project’s indie pop innocence, yet to have their youth properly darkened.
Comprising of JP, Luke, Pedro, Glenn and Greg, Apples’s forthcoming debut single “Reason 45” features saxaphones, oh-oh-ohs and just has you yearning for a 99p flakes, sing-along tunes and general pop tastic moments. They sound incredibly English, reminiscent of Madness and XTC, though I’m not sure that that will endear them to many outside of the UK unfortunately. That aside, having just signed a deal with Universal Publishing its hard to see them not going far.
Apples’ debut single, Reason 45 is out on Monday 13th July 2009
One Response
7th May 2010
[…] means we can crack out the cheery pop. Today that comes from Hereford’s very own Apples who we introduced last summer. Sure, the video is no Lady Gaga or MIA in budget or shininess, but it’s got an amazing tune. […]