Friendly Fires in ‘Pitch Black’ gig

By on Wednesday, 3rd June 2009 at 4:00 pm

Sony Ericsson Pitch Black logoWe’ve had “secret gigs”. We’ve had gigs where you vote for the lineup (ATP vs the Fans and also OwnGig). Now we’ve got a new spin on live music – a gig that is completely in the dark. Yup, that’s right – no fancy schmansy lights, no smoke machines and stage props. Just the music.

Friendly Fires are going to be the first band to play a gig completely in the dark for Sony Ericsson’s Pitch Black promotion, an attempt to heighten the 200 gig goers’ senses into ‘feeling’ the music rather than just hearing it. Certainly an interesting idea – let’s just hope that lead singer Ed Macfarlane’s notoriously dad-dancing ways mean that he doesn’t trip up something – that could be embarrassing to say the least.

The gig is at a secret location somewhere in London, and is sure to be a great one due to how intimate it is – they’ve already proved that they’re a big deal, playing huge sold out shows and supporting Blur this summer. To mark the occasion, they’ll be doing no ordinary set. They’ll be doing all the favourites, tweaked to ensure that everyone gets the most out of being basically blind.

So, like me, you probably want to be there. How do you win tickets? Well, funny you should ask. It’s being run on Bebo, Twitter and MySpace along with a few other weird and wonderful websites around the web. On Twitter you have to use #pitchblack and tell them the Friendly Fires song you think will sound best played in the pitch black. On Bebo you simply have to say why you think you should win tickets. On Myspace it is a tag competition, where you have to snap tags hidden all over London with your mobile phone and text them back to win tickets.

Good luck to those of you entering the competition.

Sony Ericsson Friendly Fires Competition

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