Ladyhawke to play Skindividual

By on Sunday, 21st June 2009 at 1:11 am

SkindividualYou’ve got to admit that Ladyhawke has had a pretty amazing 12 months, from being pretty much unknown this time last year to being a major force on the UK music scene. This summer she’s playing a very special gig (which I’ll explain in a moment) alongside some of the biggest festivals, where many people will be hoping to sun themselves as they catch some amazing music.

A new survey into the sun habits of 16-24 year-olds, reveals almost a quarter (23 per cent) of young people placed getting a tan as one of their top priorities during the summer holidays, whilst 27 per cent were not likely to take any measures to protect their skin this summer. To raise awareness of the risks of skin cancer, the new ‘skindividual’ initiative, from SunSmart (Cancer Research UK’s skin cancer awareness campaign), aims to encourage you to protect your skin from too much UV by harnessing the power of social networks and rewarding those who grow the biggest online guestlist with the chance to catch Ladyhawke and Bombay Bicycle Club at an exclusive gig in August.

A specially created new networking site, will allow you to grow a guestlist for the gig via your existing profiles on sites such as Facebook, MySpace, Bebo and Twitter – along with any other ways you can think of. Skindividual members can start a guestlist of your own or join one or more started by their friends.

The ten people with the largest guestlists on July 14th will be invited to submit a short film – taken on a mobile phone, camera or webcam – expressing why their guestlist should win the gig. These films will be judged by a high-profile panel, which includes Jamie Brittain, the 23 year old co-creator of Channel 4’s Skins; Callum Negus-Fancey, the 18 year old entrepreneur and brains behind teen club nights Let’s Go Crazy; and Sam Killcoyne, Founder of the Underage Festival. The one person chosen by the judges will get to take their entire guestlist along with them to the Garage in Islington on Wednesday 26th August.

Ladyhawke says: “Being individual and doing your own thing is one of the most important parts of being young. And let’s face it, your skin is a pretty major part of what makes us who we are, so it’s something we should take extra care in protecting – particularly since skin cancer’s a growing problem in the UK.”

So, what are you waiting for? Pop on over to Skindividual, sign up and get you and your mates


2 Responses

8:49 am
25th June 2009

this is awesome!!

[…] few weeks back we introduced the concept of the Skindividual gig at the end of August. To join the (already great) headliner of […]

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