Video of the Moment #104: Jack Penate

By on Tuesday, 18th August 2009 at 6:00 pm

I might as well admit it to the world: I’m a sucker for a well-written pop ballad. (Maybe this has something to do with my two X chromosomes?) But it was quite a shock to me that Jack Penate, the London soul singer who earlier this year brought us the decidedly tropical-themed ‘Tonight’s Today’ and the dance-poppy ‘Be the One’, should come along with a tear-jerker of a tune to win my heart.

Filmed in the Jordanian desert solely on a Super 8 camera while Penate was on holiday, the bleakness of the surroundings suits the subject of the song and makes the point that you don’t need to fork over a massive amount of money to make a flashy video that’s memorable.


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