Bands to Watch #153: Owl City

By on Tuesday, 5th January 2010 at 12:00 pm

Adam Young is a 23 year old American who took on the plurally-suggestive pseudonym that is Owl City, and proceeded to hit the music industry back in 2007 with his starry-eyed synth pop. Adam’s already blagged himself a surprising number one over in America with hit track, Fireflies, so perhaps it’s time we started paying a little more attention to this thriving talent over here in Blighty.

Young claims his musical talents spawned from the bouts of insomnia he experienced while living in the basement of his parents’ home in Minnesota. When not working at his local Coca Cola factory, Owl City would rush home to pass those darkened hours creating DIY beats upon his computer. The result of these sleepless, yet productive nights? A cutesy-voiced young man effortlessly spinning a web of glittery digital-pop equal to that of audio cotton candy, which, at times, yes, can perhaps be a little too sweet, but in small amounts, is simply delightful. Think the sugary synths of hellogoodbye mixed with the poppy emo of Metro Station and you’re on track, readers.

Young recently gained himself a nomination in BBC’s Sound of 2010 poll, an extraordinary hint at his coming success. So, if you’d like to hear more from Adam, hit Owl City’s MySpace page now. While you’re here, why not also check out the official video to ‘Fireflies’, below.


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One Response

1:48 pm
12th January 2010

As a 50-something who for years has enjoyed a wide variety of music, mostly from the eclectic to the standards…I find Owl City an amazing accomplishment. The music is upbeat, catchy and simple to follow…Adam has a bright future and I am a FAN for life. Keep up the good work and if “insomnia” is your muse…give me some of that….AWESOME work!!!

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