Everything Everything to Broadcast London Gig Through Unique iPhone App

By on Wednesday, 1st December 2010 at 9:30 am

Looks like we are getting an early Christmas present from some of our favourite folks in the music business. Manchester based Everything Everything seems to be on the forefront of every exciting new thing these days. In October, they were the first band to be featured on the pilot episode of Abbey Road Debuts. Their recent promo video for ‘Photoshop Handsome’, which we featured as a Video of the Moment in early November, was described by frontman Jonathan Higgs to Drowned in Sound as using a very unusual and groundbreaking approach: “We took the idea of photoshopping and digital re-imagining of the self to its most extreme conclusion with our new video. We laid out loose guidelines for a huge number of creative digital artists and let them run free with their imaginations, each editing literally only a few seconds of video in total.”

So it really should come as no surprise that the Mancunian quartet is first band on the scene with their very own iPhone/iPad app. The story? Everything Everything is playing an extraordinary and unusual gig at London Union Chapel on Wednesday 15 December 2010, the gig being billed as ‘the Man Alive Ensemble with a 13-piece Orchestra’. The gig has long been sold out, but if you happen to have one of those gadgets of Steve Jobs’s, you’re in luck. You can watch the concert as it happens in real time from your iPhone or iPad. The app, with official branding as ‘Man Alive – Everything Everything: Live at Union Chapel’, is free and available to download today. There are some other features that sound pretty cool:

– a chance to win the last available pair of tickets to the sold out concert through a competition (with runners-up prizes including limited edition vinyl copies of the band’s much-acclaimed debut LP, ‘Man Alive’ (read my review of it here);
– an opportunity to submit questions to the band, who will answer their favourite selection of questions in a video interview posted a week (8th December) before the performance takes place;
– a chat forum, where those attending can converse with fellow fans ahead of the show or during the gig, or generally regarding anything else; and
– links to the band’s official sites and for purchasing recorded music.

As if that weren’t enough, the day after the show (16 December) an edited version of the performance will be available through the app. This will also include a post-gig interview with the band, as well as post-gig reactions from fans at the venue.

If you’re like me and are too skint for an iPhone and wondering where this leaves you… no worries. They have you covered there as well. The concert will also be streaming for free in real time on the Web (URL to be announced soon). Now if only the 15th of December could arrive quicker…

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