Video of the Moment #372: White Lies

I saw the promo video for White Lies‘ ‘Bigger Than Us’ last month, around the time I reviewed the single for TGTF. But at the time, it was an NME exclusive. Now it’s up on White Lies’ VEVO and if you haven’t seen it yet, you can watch it below. It’s kind of apocalyptic in the SARS / ebola sense and involves a gigantic chocolate bar (called, naturally, ‘Bigger Than Us’) getting defibrillated (???) and basketballs floating in mid-air, and bassist/songwriter Charles Cave is playing his bass unemotionally in the midst of this crisis situation.
WHAT. I am sufficiently confused. Was there some kind of candy bar factory accident?
But…I love the song.
Comments / theories / etc. on this video welcomed.
[youtube]http://www.youtube.com/watch?v=JW0yynlDmqQ[/youtube]
‘Bigger Than Us’, the first single from White Lies’s second album, will be available digitally from iTunes next week (22 November) and physically on 03 January 2010 from Fiction Records. ‘Ritual’ the album follows on 17 January 2010. You can catch the trio on tour in February – tour details here.
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