MTV Launches New Television Channel, MTV Music

By on Tuesday, 1st February 2011 at 11:00 am

MTV launches a brand new television channel today, “solely focused on JUST music. 24 hours a day, 7 days a week.” Sounds good to me! Called MTV Music, the new station will feature the latest music videos, live performances, intimate acoustic sessions, behind-the-scenes specials and exclusive A-list interviews.

For its first week of programming, there are already some pretty exciting programmes lined up. Tonight (1st of February), Jessie J‘s performance from last week’s MTV Brand New in 2011 show at London’s Koko will be broadcast at 9 PM on the show ‘MTV Live’. The programme with exclusive footage will include her single ‘Do It Like A Dude’ and more. At 9:30 PM, ‘Bruno Mars: Live Session’ featuring the American r&b star will premiere. At 10 PM, ‘Nicky Minaj: My Time is Now’ offers an exclusive insider’s look into the ‘Your Love’ star’s professional and personal life, from travelling to her native Trinidad to her performance at the MTV VMAs and includes exclusive interviews.

On Friday (4th of February), comedian / actor / DJ Mathew Horne hosts his ultimate countdown of Top 50 BRIT award winners at 8 PM. If you’re still up in the wee hours of Friday night into Saturday morning, MTV Music has ‘Kings of Leon Worldstage’, following the Nashville stadium rockers (pictured above) on tour in Hamburg, Germany. Of course, there’ll be live concert footage. (The programme repeats on Sunday 6 February at 10 PM.) And on Sunday, the 6th of February at 9 PM, is the premiere of ‘On Set with Nicole Scherzinger‘, where the Pussycat Dolls singer invites viewers to Los Angeles to get an inside glimpse of the making of the video for her second solo single, ‘Don’t Hold Your Breath’.

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