Video of the Moment #526: Tom Vek

By on Monday, 18th July 2011 at 6:00 pm

Tom Vek has a new video out for ‘Aroused’, what I feel is one of the strongest tracks from his new album ‘Leisure Seizure’ released in June. (Read my review over here.) In an interview with Nowness, Vek explained that the video’s concept is “…a nod to the way in which smoking is used heavily and quite innocently in art and fashion” and “in the video, it represents feelings of being overwhelmed and extremities—both of which tie in with the sentiment of the album”. Agree? Disagree? Watch it below. Personally, I’m not too pleased with it; despite his attempt to bring this issue to people’s attention, I think he’s instead made smoking look cool and possibly grounds to become aroused, and smoking’s just not cool in my book.


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