Single Review: Blood Orange – Forget It

By on Monday, 5th March 2012 at 12:00 pm

The moment I clicked on the ‘play’ button of the ‘Forget It’ music video from Blood Orange, the word low-fi sprang up in my mind instantly. Not only the sound of the song seems low-fi, but of course, the VHS-filmed music video adds to the thinking.

‘Forget It’ is bouncy and features melodic guitar riffs here and there. Towards the end of the song, some distorted guitar joins and fades. The beats shuffle in the background and the lightness of the song reminds me greatly of summer, which I reckon we all miss. Content-wise, ‘Forget It’ serves quite well as a remedy for fights or even break-ups.

The music video caught my attention because it was filmed entirely on VHS. It takes on the vibe of ‘A Day with Dev Hynes’, as director Alan Del Rio Ortiz (who was also the director for the previous Blood Orange video ‘Sutphin Boulevard’) follows Dev from getting out of bed, dressing up…until the sun sets. It resembles a family video on tape and has a very homemade, sweet feeling to it; no wonder it was released as a Valentine’s Day treat.


‘Forget It’, which opens Blood Orange’s album ‘Coastal Grooves’ (released last summer on Domino), will be released as his next single on the 12th of March on Domino.


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