Video of the Moment #829: Cosmo Jarvis

By on Tuesday, 5th June 2012 at 10:00 am

Somehow I don’t think Cosmo Jarvis sleeps. he seems to be constantly writing and putting out new music and videos. The latest from him, in the form of single ‘Love This’, he describes like this:

It’s basically about doing what ever suits you best even if if means alienating yourself from a demographic that is widely recognized as being ‘good’ or ‘normal’. It’s about ‘if it works, use it’.

It’s also about the importance of re-assessing moral values and measurements in a time where older values are not just irrelevant to the way that people operate, but potentially harmful to society. The ideal standard of ‘good’ is no longer achievable and so people should no longer be measured relative to that scale.

Got all that? Good. Then watch the humourous promo video that goes with the song below. The single for ‘Love This’ drops on the 2nd of July.


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