Video of the Moment #847: The View

By on Sunday, 17th June 2012 at 10:00 am

There seems to be a lot of controversy surrounding the View‘s new video for ‘How Long’, the first single from their forthcoming album. NME has dubbed it “slightly NSFW and somewhat disturbing”, the Daily Record reports the band has been “blasted over music video showing scenes of abuse and rape” and the band themselves compared it to the Prodigy‘s ‘Smack My Bitch Up’ (a video that makes me shudder), so I expected the worst when I queued it up before preparing this copy.

While I can see this can bring up some definitely unsettling feelings, especially to anyone who has been objectified and/or a victim of rape or assault, I see this more like a Black Swan / ‘make you think’ kind of piece, where the images seen are from the man’s mind. Either these things we see from his point of view have happened before or things he has dreamt, are tormenting him. And I think you’ll see why I’m comparing this to the Natalie Portman film just from the last scene before the video ends.

Both this single and the album, entitled ‘Cheeky for a Reason’, will be released on the 9th of July.


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