Video of the Moment #856: Savoir Adore

By on Sunday, 24th June 2012 at 6:00 pm

Here is the video for ‘Dreamers’, the title track of Savoir Adore‘s new EP (I reviewed it here). What is this video about? Someone tell me, please. I guess this is a ‘dream’ sequence of two misfits thrown together? I like the song by itself better, personally.

I saw the band perform at the Great Escape in May; read about it and watch a video from their stripped down session at LIFE here.


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2 Responses

2:34 pm
25th June 2012

Pretty sure the video is illustrating a sort of Jungian Individuation myth. It also screams Bruno Bettelheim (author of “The Uses of Enchantment”) to me. The whole “don’t you worry keep on sleeping” business, in this video, conjures the idea of indulging in collective consciousness/unconsciousness. i.e. The man in the woods, surrounded by female demons, is a man’s unconscious, needing to submit his animus to his anima (i.e. his feminine side) in order to become whole. (It also makes me think of the Actaeon and Artemis/Diana myth.)

I looked at Savoir Adore’s bio, and since Dreamers leads the new record, it also seems like the song is inviting one to get cozy in the world of shadows and dreams… the unconscious. Maybe?! :-/

4:43 pm
25th June 2012

Hmmm. Cheers Whit, I’m going to look up Bruno Bettelheim now. I love the idea of dream imagery but honestly, looking at this video all that I got out of it was confusion. x

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