Luke’s Alphabet Tour: M – The Milk at the Social – 3rd July 2012

By on Monday, 23rd July 2012 at 2:00 pm

Midweek gigs generally receive a different reaction to the weekend party fests. They’re a subdued affair with attendees trying not to drink too much, with one eye on the clock and keeping the big dance moves to a minimum. To combat this Tuesday night dreariness, The Milk are adamant to recreate the jubilant atmosphere of a Friday night by playing for 45 minutes without a single moment of silence. No easy task, but one they can deliver.

This Essex rock and soul four-piece have been on a steady climb to fame over the past few years, receiving attention from Channel 4 and DIY amongst others. Tonight they’ve sold out one of London’s trendier intimate venues to a throng of fans who not only see the band as one for the future, but as heroes for the day.

The Milk’s blend of rock ‘n’ roll, soul and funk is the perfect antidote to the Tuesday night blues. The chronic bounce-along beats keep the crowd bopping along, vibrating the floor underneath their dancing feet. The crowd are almost falling onto the low stage with front man Rick Nunn peering out over his followers who lap up every drop of the Milk.

The poptastic ‘Everyday is a Reminder’ stretches the singing strings in the throats of those down front, while ‘Mr. Motivator’ (the band’s favourite song to play on tour) kick-starts the moves – although it’s the impromptu rendition of Chase and Status‘ ‘Eastern Jam’ that momentarily lights up London. There’s nothing like a dubstep wobble being imitated on guitar to excite an indie audience.

The uplifting rock stylings of ‘Kimmi Kimmi’ and brilliant harmonies of ‘Every Time We Fight’ explore the varied palette of their in-house fans. However, it’s the interesting choice of reggae cover ‘Johnny Too Bad’ that the band usually use to sound-check – it’s a testament as to how well the Essex lads think the show is going if they start jamming out oft-unplayed reggae vibes.

Closing the night with a communal sit down before rocketing back into the air at the behest of Nunn, the party has well and truly invaded the Social tonight. It might be a grey, drizzly mess outside but down the stairs behind closed doors, the Milk have wiped all memories of the midweek rat race away with their fantastic catchy rock tunes and determination to have the night of their lives.

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