Single Review: Deap Vally – Gonna Make My Own Money

By on Friday, 10th August 2012 at 12:00 pm

If you’re a band that uses the Big Muff pedal, unfortunately you’re going to see two words crop up in most of your comparisons. White Stripes. It’s unfortunate, but by no means degradation on your music. This comparison is in no small part due to the diversity of the fallen duo’s backcatalogue. They travelled around the rough sides of rock, even went a bit polished and virtually took their scissor edge guitar riffs and thumping drums to every corner of blues rock’n’roll they could. In light of this, here’s the debut single from Los Angeles duo Deap Vally.

The similarities between the ‘Get Behind Me Satan’ days of the Whites’ are there on a plate. ‘Gonna Make My Own Money’ is heavy on the riff and minimal in lyrics with plenty of repetitive structure. Credit to Deap Vally, the Californian duo have managed to nail the 2006 Alternative Album Grammy to their wall in raucous style, but its in the difference that they do so well. Whilst The Stripes are guilty of the occasional nonsensical lyrics, ‘Gonna Make My Own Money’ is rooted in deep-south melody but shines in its feminist call to arms whilst b-side ‘Ain’t Fair’ channels a more bluesy side of the act with a hearty dollop of slow grunge in a way that manages to also be lyrically heavy in relevant 21st century struggle lyrics. Now we’re talking.

It’s not going to set the airwaves or charts alive, nor is it going to win many over on the first play, but a bit of continued resilience from the girl-duo and they may just end up with one of those Grammy nominations themselves. Whilst musically it’s hardly ground breaking, what’s underneath has bags of potential.


‘Gonna Make My Own Money’, the current single from Deap Vally, is available now from Rough Trade.


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