Live Gig Video: Miike Snow film themselves at Hard Festival in Los Angeles for ‘Pretender’ promo

By on Tuesday, 25th September 2012 at 4:00 pm

Here is Miike Snow‘s promo video for ‘Pretender’, off their 2012 album ‘Happy to You’. The premise is a good one; if you’re going to be at a music festival, why not shoot footage of your time there so you can take it and turn it into a music video? I don’t think you really need a storyline, but the YouTube description says this: “The video finds their friend Jean Noel experiencing his first festival and learning all about the culture that surrounds.” And it was filmed while this mate of theirs was bumbling around the Hard Summer Music Festival in Los Angeles the first weekend of August. Watch it below.


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