Video of the Moment #970: alt-J

By on Friday, 14th September 2012 at 6:00 pm

There’s no escaping them now. In case you have been living under a rock and haven’t heard, alt-J‘s debut album ‘An Awesome Wave’ has been nominated for the 2012 Mercury Prize. Here is the promo for their song ‘Fitzpleasure’. I don’t want to reintepret what the makers had to say about the video, so here is a piece of it:

After the success on their first collaboration with Massive Attack and Galerie Perrotin to create a unique two-minute video, COSA approached the prominent Belgian artist Wim Delvoye to develop their next video project. Wim Delvoye has developed an art that offers a reinterpretation of artworks of the past while laying down a lucid and amused glance at contemporary society. He explores art history, Gothic cathedrals and sculptures of the 19th century, from Bosch and Brueghel to Warhol, simultaneously revealing the beauty of daily objects. With a Baroque gesture between homage and irreverence, he appropriates and deforms the motifs that inspire him. It was decided that the band who most suited the artistic vision of Wim Delvoye was Alt-J, specifically the song ‘Fitzpleasure’.


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