SXSW 2014 Interview: Sivu

By on Wednesday, 26th March 2014 at 11:00 am

One of the greatest joys I’ve had as a music editor and writer is meeting my heroes and finding out they’re super nice people in person, nicer than I could have ever imagined. Case in point: Sivu asked me not to use his real name when I interviewed him at the Omni hotel (he also treated me to a drink there, the wonderful man he is), and I had no problem with that at all because he was just so lovely to me.

There is some incidental musical noise, as we were in the atrium of the lobby, not too far off the atrium stage where a country/western band were performing. This is not at all an uncommon occurrence at the Omni during the week of SXSW. If you’ve been following the TGTF SXSW story so far, you might recall I saw 10 for 2012 poll winners, London’s Films of Colour performing there on the Wednesday of SXSW 2012. Sivu also pointed out Steve Lamacq, who was sat near us, trying to look inconspicuous as he answered emails on a laptop, so we tried to be discreet. Still, I thought this was a fascinating interview, as we discussed his great working relationship with Marika Hackman, how the very quirky video for ‘Can’t Stop Now’ came about and how quickly his career has progressed since releasing his first single to the wild last year. Listen below.

Many thanks to Sivu for being the perfect interview subject and so cordial. We’ll see you at Liverpool Sound City!

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[…] clincher ended up being Sivu convincing me on the Friday of SXSW after I’d chatted with him in the atrium of the Omni and seeing him at the Mohawk that I needed to come see him with his full live band in England, as […]

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