Video of the Moment #1481: The Pains of Being Pure at Heart

By on Thursday, 27th March 2014 at 6:00 pm

New York’s The Pains of Being Pure at Heart‘s latest promo is meant to be a playful stab at the frightening proliferation of subtly moving GIFs on the internet, but it succeeds mostly as being…a creepy black and white video about socialites from another generation having a party…? Have a watch and listen to ‘Simple and Sure’, which sounds classic Pains, below.

The next Pains of Being Pure at Heart album, named ‘Days of Abandon’, will be out in mid-May.


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