Album Review: Morning Parade – Pure Adulterated Joy

By on Friday, 19th September 2014 at 12:00 pm
 

In name and in substance, my mind drifted to thoughts of Mayday Parade meets Morning Glory – a lazy amalgamation, or an apt comparison? I’m tempted (if not because I’m slightly biased, as it was my own musings) to decide upon on the latter. Morning Parade’s second album ‘Pure Adulterated Joy’ feels immediately like a new throwback on the emo records of the past decade.

Taking small influences from bands like Taking Back Sunday, Dashboard Confessional and to a lesser extent daddies of the genre, Jimmy Eat World – less cannibalistic and more like a tapas bar where Morning Parade have dined sparingly. After their grazing on what the still-cool but a bit run down tapas bar of emo had to offer – where I can only assume Gerard Way is a waiter after releasing a mediocre solo album – they’ve stopped off at that quirky throwback café where they’ve sampled the mild yet refreshing tastes of classic indie, which I can only assume is a bit like Earl Grey. Except, instead of tasting a bit lemony, it tastes a bit more like sweat and tears.

A trip to a tapas bar and then a weak cup of herbal tea doesn’t exactly sound like, well, my cup of tea. However, bizarre metaphors aside – the influences Morning Parade have channelled on ‘Pure Adulterated Joy’ have moulded into a formidable record that leaves a delicious taste in the mouth. As an antipasti, ‘Shake the Cage’ and ‘Alienation’ provide a rough and raw introduction to the soaring choruses and frantic guitar rhythms that litter the album. ‘Alienation’ though is the standout track of the record, with a sound that could easily strut into Radio 1’s A list and sit quite comfortably next to that chirruping turnip George Ezra – we get it, all your songs are going to sound identical because of your ‘mature’ voice – rant over.

Lead vocalist Steve Sparrow (no relation to Captain Jack, I’m assured) does have a habit of going a bit Thom Yorke on ‘Kid A’ on us, getting especially warbly on ‘Car Alarms and Sleepness Nights’. On Spotify, it states the band are in the same vein as Friendly Fires, Fenech-Soler and Delphic – this is a trifle off, as it’s only ‘Seasick’ and ‘Reality Dream’ that dabble in the realms of electronica – with ‘Reality Dream’ in particular showing shades of Delphic’s breakout single ‘Doubt’. ‘Seasick’ floats errantly in the electronic, and in turn, ended up making feel a little queasy myself.

With the flecks of emo dashing the record, I’d expected a more sombre tone to some of the songwriting, even if the title of the album is ‘Pure Adulterated Joy’. ‘Reality Dream’ is a superb glittering showcase of the championing the power of positive thinking throughout adversity: “Don’t spend your life pretending / Your happy end already passed.” However, it’s not all sun drops and lollipops of course, with ‘Culture Vulture’ providing a thorough injection of real life/reality TV satire, “there’s reason in repeating rhymes and throwing keys and swapping wives / as long as it’s within the privacy of our own private lives / stuck with no direction seeking everyone’s attention/out for his or her’s affection / fall out of cover and collection / no Viagra, no erection / no insurance, no protection / and no cure and no prevention.” Cameron’s Britain, eh?

Sparrow even delves into the comically vulgar at the end of ‘Car Alarms and Sleepless Nights’, whispering twice, “would you piss on me if I was on fire?” Hardly deep, but certainly ‘Pure Adulterated Joy’ is a breakout album for the Harlow five-piece. Their collaboration with producer Ben Allen (famed for his work with Animal Collective and Bombay Bicycle Club) on this record has paid dividends, as the end product is flawless and undoubtedly their sound has been further refined since their self-titled debut. They’re a band with the wind under their sails, where it will take them, is up to them.

8/10

‘Pure Adulterated Joy’, Morning Parade‘s sophomore album, is out now on So Recordings / Kobalt.

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