Video of the Moment #1626: The 1975

By on Saturday, 13th September 2014 at 10:00 am
 

The 1975‘s newest video is for new single ‘Heart Out’. A preteen version of the band plays a school talent show, recalling Wolf Alice‘s ‘Moaning Lisa Smile’. See what I mean by watch the video below. Frontman Matt Healy describes what you’re watching as follows:

With the video for ‘Heart Out’ I wanted to return to the classic performance scene. I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance. The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological. It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously i can delve into the artistic vision of the video – what it means to me, the subtext and my own emotional investment within it – but in doing so I fear defacing what the video truly is about, at face value. It’s a bunch of kids who think they’re rockstars. And…they are x

In 2 weeks’ time, the 1975 are on tour in the UK.

[youtube]https://www.youtube.com/watch?v=t9xA1Lvd37E[/youtube]

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