(SXSW 2015 flavoured!) Bands to Watch #318: Jay Prince

By on Friday, 19th December 2014 at 12:00 pm

East London-born Jay Prince is an unsigned hip hop artist and producer. The 21-year-old’s style has been described as a “chilled and mellow nostalgic vibe”, which is largely influenced by early hip hop combined with today’s modern sound.

Balancing his university life with his music career, Prince self-released a number of albums and mixtapes including ‘Lounge in Paris’, ‘Tokyo Dreams’, ‘Her High’ and the ‘Voyage’ EP, all of which were fairly successful. However, it wasn’t until the release of his mixtape ‘Mellow Vation’ that the hip hop artist began to get recognised, as ‘Summer Breeze’ (ft. Emmavie) (one of the tracks from the mixtape) gained support from the likes of Annie Mac and DJ Semtex on BBC Radio 1 & 1Xtra respectively.

Prince returned in August 2014 with a brand new single entitled ‘Polaroids’. Since its release, the track has accumulated over 400,000 plays on SoundCloud and has been greeted to positive reviews from critics and listeners alike. The same can also be said for the Chloe Martini remix. The single was the start of a new direction for the hip hop artist, who told The 405 that it wouldn’t have made it on to ‘Mellow Vation’, adding: “I’ve got more of a complete sound now.”

This was closely followed by the IAMNOBODI produced track ‘Feel It’, which has a summer vibe that is largely reminiscent of Kendrick Lamar’s ‘Section 80’. Both ‘Polaroids’ and ‘Feel It’ are set to feature on his new EP ‘BeFor Our Time’, which is set for a release early next year. In between the release of his singles, Prince produced ‘The Garden Party’ for Kojey Radical – another London-born hip hop artist.

Based on the success of his recent projects, Jay Prince is certainly a name to keep an eye out for in 2015. He’s pencilled in for an appearance at SXSW 2015 in March.

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