(SXSW 2015 flavoured!) Bands to Watch #333: Vision Fortune

By on Wednesday, 28th January 2015 at 12:00 pm
 

I approached Vision Fortune with a sense of trepidation rather than excitement. Any band which decides to shroud its song titles in a series of Roman numerals, either by trying to be too avant-garde and arty for me, are obviously far too clever for a simple mind like myself to comprehend. Throughout the 3 and a bit hours I spent listening to these guys, I was left feeling like I really didn’t understand what was going on – lots of head scratching, bouts of melancholy – generally just feeling like whatever concept these guys are going for has gone completely over my head. It wasn’t pleasant to say the least.

I’m normally a big fan of anything prog/industrial. But throughout my time listening to the London band, I was just left a bit baffled. For example, during ‘XVII’ I felt like I was beamed up by some kind of creepy Roswell-esque / X-Files-style aliens. When I first dived in with this group, I was immediately thinking, these guys sound like a beefed up version of Tall Ships. However, when they move away from the Roman numerals on tracks like ‘Black Ocean Glow’, they do manage to create a rather pleasant soundscape, plodding through a desert in a stoner rock fashion.

They’re nothing like what I’ve ever encountered recently, with their sound flipping wildly between the understated picking rhythms and thudding, whining tunes that sound more and more like a swarm of bees every time you hear it. Often it seems as if for vast swathes of tracks, the band have just left a tape in the machine and let it get stuck on a specific section for a good 2 minutes, as it jerks and squirms in the machine. You know that sound? Surely if I’m old enough to remember tapes, you all can too?

As a live outfit prospect, I’m intrigued to see how this will all work and I can see Vision Fortune somehow being a very popular draw at SXSW. I mean, music with seldom any obvious lyrics has worked incredibly well in the case of Public Service Broadcasting, whilst the mystery factor was enough to push 2014 breakout duo Jungle into the wider public’s eyeline. You only need to do things a little differently to get noticed and at SXSW I sense this is the kind of act which will draw lines snaking out of the venue, with the entire crowd formed up of industry trendsetters in their lens-less glasses, lumberjack shirts and nipple-length ginger beards. Hipster fodder they may be, but with such a distinctive sound Vision Fortune are difficult to ignore, despite the fact I’m now trying to.

Vision Fortune’s debut album ‘Country Music’ is out now on ATP Recordings; a trailer for the off-kilter LP is below. The band will be heading out on a UK tour in March, just prior to their scheduled appearance at SXSW 2015.

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