Video of the Moment #1714: POP ETC

By on Thursday, 8th January 2015 at 6:00 pm

I have to be honest, POP ETC fell off my radar after they changed their name from The Morning Benders, so I haven’t kept up what’s been going on in the camp of Chris Chu et al. As their newer band name suggests, their direction is pop, and they spent the first half of 2014 in Japan, where they’d scored Sony Music Japan record deal and also helped write for and produce J-Pop artists. They then returned to Brooklyn to work on POP ETC music.

Their latest reveal is the New Wave jam ‘Running in Circles’. The single is out now, and you can watch the lyric video for the song below.


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