(SXSW 2015 flavoured!) Bands to Watch #338: beGun

By on Thursday, 5th February 2015 at 12:00 pm
 

Barcelona is the home of the annual music event Primavera Sound, one of the European festivals I’ve long lusted after to attend. And it is the city that Spanish producer beGun calls home. Perhaps you have already heard of him: he remixed Bastille single ‘Things We Lost in the Fire’, and the effort was included on the autumn 2013 Bastille album ‘Remixed’. While his work has already been featured on Radio 1 and he’s received plaudits from Vice, NPR, and DJ Mag, this March will see beGun showcase in front of entirely new audiences at SXSW 2015.

Thanks to the internet, music has become this amazingly globalised product that can spread easily far and wide. A single can now easily flit across thousands upon thousands of miles to become popular with fans from Denmark to Dubai, from Seattle to Shanghai. And what kind of music does the mysterious Mr beGun make, you ask? After spending 15 years studying classical music, he’s hit on a sound that takes electronic music into a more experimental yet contemporary arena, appealing to more than the just stereotypical nightclub punter. Self-described on his Facebook as “landscape electronica” and quite possibly the only electronic artist I know to have commandeered the #landscape hashtag on Soundcloud, beGun intricately weaves together a combination of soulful vocals, icy electronic notes and effects and catchy, hip hop-style backbeats. The sounds are, in a word, brilliant.

beGun has clearly taken inspiration from the far-flung places where his music has an opportunity to land and can gain him new fans. With its compressed synths and infectious beats, ‘San Francisco’ won Best National Electronic Track of the year by Spanish culture magazine Playground in 2012. His track ‘Shanghai’, which was released in 2013 on Subterfuge Records, was critically acclaimed by the Spanish Independent Label Association and mixes crunchy percussive electronic beats and handclaps with a dream pop theme.

Seeing that beGun is in the business of transporting you somewhere else with his carefully crafted sounds, it’s no wonder so many Europeans have already been enchanted by the beauty of his sonic landscapes or, alternatively, desirous of grabbing their guy or girl and cutting a rug to the more beat-forward of his tracks. Already a DJ mainstay of Sonar and Mutek in his hometown of Barcelona, while already gone further afield to perform at Ceremonia (Mexico), 981 Heritage (London), and Plissken (Greece) and many others, his talent has been honed is exactly the kind of music I expect SXSW revelers to be moving and grooving to in the wee hours in Austin. See you there!

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