Video of the Moment #1748: Prides

By on Friday, 20th February 2015 at 6:00 pm

Two weeks ago, we showed you the lyric video for Prides‘ upcoming single ‘Higher Love’, which will be released on the 23rd of March. Now the single has its own proper music video. Frontman Stewart Brock explains:

“We once got a live review that said we play “‘very venue like it’s an arena’. That was where the idea came from for this video, and we decided to push that idea as far as we could. So it’s a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men’s club in Glasgow.

However, the ‘bored’ extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we’ve ever done. Plus the bar was open, which definitely helped!

It’s filmed with Jordan & Ian from Something Something, who have filmed all our videos so far, and this time Ian’s dad Gordon makes an appearance as the Bingo caller, and totally steals the show.”

The video premiered earlier in the week, but I held it until today because I think on Friday especially, when you’re wrapping up a long week of working hard, you deserve something amazing. For synthpop lovers like myself, it truly hits the spot and is an earworm of the highest calibre. (Literally. I cannot stop singing it. It’s that good.) Set in a bingo hall, watch the promo unfold below.


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