SXSW 2015: J. Willgoose, Esq. of Public Service Broadcasting

By on Friday, 27th March 2015 at 11:00 am

There was some question whether or not London duo Public Service Broadcasting, who enjoyed popularity and recognition for doing the unusual on their first album ‘Inform – Educate – Entertain’ by putting public service announcement clips to music, were going to be able to wow us again the second time around. Or would they suffer from the dreaded sophomore slump? Suffice to say, I wholeheartedly enjoyed the spaceflight-themed ‘The Race for Space’, which was released in late February; not only did it prove that the project still had legs, it made me optimistic that there were shedloads of ideas still there up in the brain of PSB’s mastermind, the honourable J. Willgoose, Esq.

After closing out back-to-back British Music Embassy bills – Thursday night during the Ben Sherman / UK Trade and Investment (UKTI)-sponsored showcase, then Friday afternoon during the Embassy’s daytime programming – I had the absolute privilege of interviewing Mssr. Willgoose to ask him how the Austin shows had went, seeing that this was their second year in a row of showcasing at SXSW. We also chatted about the new album and how it fits into the continuing Public Service Broadcasting story, and what’s ahead for them this year, including several exciting festival announcements, and he bigs up Dublin as the best gigging city in Europe.

Willgoose also admits getting emotional about playing the 6 Music Festival 2015 in Newcastle last month (where our head photographer Martin had a whale of a time seeing them play and photographing them performing on the Gateshead Sage’s concourse Sunday night at the festival) because he has fond memories of camping with his then-girlfriend (now Mrs. Willgoose) and buying a digital radio to bring on their trip for the expressed purpose of catching the first broadcast of a Public Service Broadcasting song on 6music. See? Even behind that bow tie, all that tweed and glasses, there lies the true heart of an artist. I knew it was in there, I just honestly feel so honoured I had the opportunity to chat with him. Listen to the interview below.

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