Video of the Moment #1768: Swim Deep

By on Friday, 20th March 2015 at 6:00 pm

Birmingham’s Swim Deep have just unveiled the video for their recent single ‘To My Brother’, which is taken from their forthcoming second album, expected out later this year on Chess Club/RCA. The video is an attempt to reflect the band’s new expansive and psychedelic sound, as director Irrum explains:

The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. I came up with a concept that solely focused on an evolution of colour; a giant spinning wheel that diffused colour to birds, botanics and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid.

Watch the video for ‘To My Brother’ below. Swim Deep have a few live dates at the end of March into early April, and you can find all the details to those shows here.


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