Video of the Moment #1772: Outfit

By on Thursday, 26th March 2015 at 6:00 pm

‘New Air’ is the new track from Liverpool’s Outfit, and now they’ve released a beautifully oozy visual to go along with the song. The promo was directed by Lucy Hardcastle, who described the process of creating the video and its liquid, metal and glass movements:

I felt it was important to translate the mysteriousness and vulnerability that I connected to when listening to ‘New Air’ for the first time. The rise and fall of momentum in the song almost provides a thick viscosity in terms of materials. I wanted to create something that was peculiar enough to be fixated by and equally remind us of our own mortality.

Watch the video below. Outfit’s second album ‘Slowness’ will be released on the 15th of June on Memphis Industries.


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