SXSW 2015 Interview: Demi Louise

By on Thursday, 2nd April 2015 at 1:00 pm

There are some things about the music business that I still struggle with in my mind. Consider, for instance, the circumstances surrounding my last interviewee during the crazy week in Austin that was SXSW 2015. Twenty-something Demi Louise is a singer/songwriter from Melbourne, Australia who has gone and already showcased at one of the most important emerging music festivals to TGTF, Liverpool Sound City in 2014. Yet despite all the travel and performances she has already clocked up at such a tender age, this talented young lady is still not signed yet. What, why, how is that even possible?

Demi had a packed week of performances in Austin, with her last two taking place in front of a packed house at B.D. Riley’s as part of Sounds Australia’s Saturday daytime acoustic showcase called Sound Gallery. Due to a schedule conflict, I was unable to make that earlier show but thankfully, Demi was scheduled to perform one last acoustic set at the Hyatt Regency Austin just south of the river, the same hotel with a dock from where Carrie and I got on the St. Patrick’s Day Brunch on a Boat with the folks from Creative Belfast and Invest Northern Ireland on Tuesday morning. New fans of hers from several different countries came to see her play this last show, including the very young daughters of some festival-goers, who Demi talked to after her set by kneeling down next to and taking photos with them. Awww. She’s a real woman of the people.

In my interview with Demi, she tells me her hometown of Melbourne and how sad she is that it’s the end of her SXSW adventure, as it’s one of many music showcasing events she’s done in the last year and a half. We also chat about her song ‘Ruins’, which was inspired by medical diagnoses within her own family, and her winning a major pop songwriting award back in Oz. (Again, how is this woman not signed yet???) Listen to the whole interview below.

Read all our past coverage on Demi Louise on TGTF here.

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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

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