Video of the Moment #1799: Everything Everything

Always ones to buck convention and make us think, Manchester band Everything Everything will be releasing their self-described challenging third album ‘Get to Heaven’ next month. Their newest promo for album track and single ‘Regret’ was directed by the band’s frontman Jonathan Higgs, who describes its premise this way:
The video for ‘Regret’ is a display of power; a charlatan and his followers descend into madness and chaos. I wanted to show people in the throes of ecstasy and pain, finding something strong in their faith, and becoming more and more extreme in their emotions and behaviour. It’s supposed to be a look into the minds of extremists and what if feels like to really believe something, regardless of how deep or dark it goes.
‘Get to Heaven’ will be available on the 15th of June on Sony. If you preorder the album from iTunes now, you’ll get an instant download of ‘Regret’. Catch them on tour in the UK in November.
[youtube]https://www.youtube.com/watch?v=RDSEtWt9u-A[/youtube]
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