In the Post #148: Aiden Grimshaw unveils new single ‘Virtually Married’

By on Tuesday, 4th August 2015 at 12:00 pm

When you think of “The X Factor”, you think of pop acts such as the likes of One Direction, Olly Murs and Little Mix, yet Simon Cowell’s talent show has also provided a platform for artists who considered the programme to be a blip on the way to something more “respectable”. One former contestant who fits the bill is Aiden Grimshaw, who has returned with his new single, ‘Virtually Married’.

After his debut album ‘Misty Eye’ peaked at #19 in the Official UK Albums Chart in 2012, Aiden Grimshaw spent his time travelling, writing and experimenting away from the limelight. During this break, Grimshaw worked with a host of producers and songwriters, including Dan Dare (whose previous credits include Wiley and Professor Green), Paul Harris (Kylie Minogue, David Guetta) and Spanish electronic duo MEMEB, who he worked with on this track.

The result of their collaboration is Virtually Married, which tells the story of Grimshaw’s former lover, who he imagined he would marry and spend the rest of his life with. However, the relationship broke down, leaving Grimshaw distraught and empty inside. According to the 23-year-old, “’Virtually Married’ places emphasis on how quickly everything can change and once there is change, you struggle to remember how it was before.”

Despite the premise, ‘Virtually Married’ is a mid-tempo track with a throbbing electronic bassline, accompanied by low, nu-garage synths and snares. Singing over the top, Grimshaw’s vulnerability is evident during the lyrics, as he helplessly sings during the bridge, “Making all these promises, thought that you would wear my ring, be the one to share it with, you’re the one and now you’re done.”

Having well and truly shrugged off his X Factor cobwebs, Aiden Grimshaw seems to have found his feet with Virtually Married. While the single lacks the intensity to catapult the singer into the spotlight, it’s certainly a solid attempt and a step in the right direction.


‘Virtually Married’ is the first single to be taken from Aiden Grimshaw’s second studio album, which is expected to release later this year / early next year.

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