Video of the Moment #1878: Reverend and the Makers

Reverend and the Makers have made their name on extremely catchy dance pop bangers. Single ‘The Only One’ from last year’s ‘Thirty-Two’ album is a great example of this. So I’m a little confused but also a lot intrigued by their premiere of their newest song for the world on Steve Lamacq’s show last night on BBC 6 Music.
Seeming to have taken a page out of fellow Sheffielder Richard Hawley‘s book, the new single ‘Black Widow’ features prominent down and dirty guitar, and the track lacks any sort of dance floor bounce. In the promo, Jon McClure is on a motorbike and wearing leathers too – huh? – and it’s filmed Instagram style, in a square format. This new direction in sound and look may confuse longtime fans, but I think both will pique the interest of anyone who wouldn’t touch them with a 10-foot pole before. Have a watch of the grainy traveling video of ‘Black Widow’ below.
‘Mirrors’, their new album that is also the title of a film the band will release at the same time, will drop on the 9th of October. Preorder your signed copy of the album from their PledgeMusic page. For past coverage of Reverend and the Makers on TGTF, go here.
[youtube]https://www.youtube.com/watch?v=dPvG9yMKt04[/youtube]
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