Video of the Moment #1893: CHVRCHES
Hmm. I’m of two minds about the new CHVRCHES video. If you recall, singer Lauren Mayberry voiced her complaint about being objectified as a woman from “a band that was born on the internet” to the Guardian 2 years ago. The problem is, this promo for ‘Leave a Trace’, which features Mayberry vamping it up, alternately in a short dress and laying in a pool of water, probably isn’t going to help matters. More power to you if you want your image to be exactly this, but you can’t have it both ways. Going back to the far more important musical side, some folks are saying the Scottish electropop trio have changed and they are less experimental and more mainstream pop now in ‘Leave a Trace’; have a watch and listen of the video below and see if you agree.
Catch CHVRCHES on tour in November in the UK. ‘Every Open Eye’ will see its release on the 25th of September on Virgin EMI / Goodbye Records in the UK and on Glassnote Records in America. Pre-order the album now, and you’ll get an instant download of ‘Leave a Trace’ from the LP.
[youtube]https://www.youtube.com/watch?v=4Eo84jDIMKI[/youtube]
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