Single Review: Ellie Goulding – On My Mind

By on Tuesday, 22nd September 2015 at 12:00 pm
 

In 2014, Ed Sheeran sent the rumour mill rife with speculation with the release of ‘Don’t’, a controversial track about a cheating ex-popstar. Through a number of clues within the lyrics and a confession from the ginger-haired singer/songwriter himself, it soon emerged that the popstar in question was none other than Ellie Goulding, after a fling with One Direction’s Niall Horan in a swanky hotel (if the gossip magazines are to be believed). Fast forward a year, and Ellie Goulding has responded with a diss single of her own, ‘On My Mind’.

“Next thing that I know I’m in a hotel with you / you were talking deep like it was mad love to you / you wanted my heart but I just liked your tattoos,” Goulding’s delicate vocals sing in quick-fire lines over a syncopated guitar riff. The electro-pop/r&b sound, produced by Max Martin, is unfamiliar territory for Goulding, who built her career upon a series of indie-pop records and love anthems for soundtracks (‘Divergent’, ‘Fifty Shades of Grey’), although the new approach works in her favour.

The unapologetic and bold nature of the lyrics – which point out faults in Ed Sheeran’s account of the events – reinforce Ellie Goulding’s robust songwriting credentials. It may not hook you immediately but, after a few repeat listens, you’ll find yourself humming along and bellowing out the chorus (a repetition of “why I got you on my mind”) at the top of your lungs.

Is the infectious, fresh pop perspective of ‘On My Mind’ a small taste of what to expect from Ellie Goulding’s impending third studio album? Hopefully. In the meantime, don’t be surprised to hear her latest single being overplayed on the airwaves ahead of its imminent chart success. This is a song that will be on your mind (pun intended) for some time.

9/10

Ellie Goulding’s ‘On My Mind’ is out now and is the first single to be taken from her third studio album ‘Delirium’, which will be released on the 6th of November. Watch the Las Vegas-themed promo for the single below.

[youtube]https://www.youtube.com/watch?v=H202k7KfZL0[/youtube]

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