Video of the Moment #1908: Girl Band

By on Thursday, 10th September 2015 at 6:00 pm
 

For their latest promo video, this time for single ‘Pears for Lunch’, Girl Band reconnected with director Bob Gallagher, who was also at the helm of their promo for ‘Paul’ that we featured here on TGTF last month. I’ll leave it to Gallagher to explain the premise of ‘Pears’:

“In a way the ‘Pears’ video continues a theme from ‘Paul’, the idea of wearing one face that is at odds to how you actually feel. In this case it’s more about aspiration towards a paradigm of self-improvement or fulfillment. There’s this idea that if you present an image of yourself that people buy into, you might actually become that person.

I think especially online we’ve become very sophisticated editors of our own lives. We document everything and then edit it into a digestible feed of the personality we want other people to think we have. We sort of curate ourselves for other people to observe. There’s an honesty to the song that’s very stark, and it’s a refreshing when most of the time we’re just presenting the best possible versions of ourselves to everyone around us.

I thought it would be funny to have a character who selectively expresses themselves through ads, and stock footage that are supposed to represent ideals, the perfect couple, body etc. Ads are so emotionally manipulative that I liked the idea that you could thread together all the phoney emotions to give a character some personality. He’s kind of liar in that regard, but so are the rest of us a lot of the time.”

‘Pears For Lunch’ now available for preorder on 7” vinyl, is taken from Dublin punk rock group Girl Band’s debut album ‘Holding Hands with Jamie’, due out on the 25th of September on Rough Trade Records. Watch the video below.

[youtube]https://www.youtube.com/watch?v=Zgi3ZvolkRQ[/youtube]

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