Video of the Moment #1950: Findlay
When I received the press release for Natalie Findlay‘s new video and saw the press shot her PR had included, I did a double take. Snacking on an enormous lollipop, I wondered, has she completely reinvented herself into a pop princess? Reading on, I realised the whole video for ‘Junk Food’ is meant to be a satirical jab at a recent “Are You Beach Body Ready?” advertising campaign from Protein World this past summer. From the lovely lady’s own mouth:
The main point of inspiration for the track is to mock the societal pressures we all face to look a certain way, consume a certain way and turn a blind eye the negative impacts our behaviour has on each other and the planet.
Phew. I will say, however, that if you’re like me and get squeamish watching anything considered gross, you might want to look away at this video. If you want to risk it, have a gander of the new single’s promo below.
A new album from Findlay and her band is expected in 2016. For all past coverage of Findlay on TGTF, including John and Martin‘s contrasting opinions of her performances this summer at Liverpool Sound City and last year Kendal Calling, respectively, head this way.
[youtube]https://www.youtube.com/watch?v=g0nwA5GPrkw[/youtube]
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