TGTF Guide to SXSW 2016: an introduction and exciting changes to our coverage this year

By on Wednesday, 13th January 2016 at 11:00 am

As the new year begins, we here at TGTF find ourselves already fully immersed in coverage of this year’s SXSW Music Festival, scheduled for 15-20 March 2016. With only the first two lists of Showcasing Artists officially announced so far, we are already spoilt for choice as we attempt to decide where to focus our efforts, which presents an interesting problem: an ever-growing number of bands we want to cover, but limited time and space in which to do so. It’s a nice problem to have, of course, but nonetheless a challenge. With that in mind, we’ve revamped our preview coverage of SXSW for 2016, most significantly with our SXSW 2016 flavoured Bands to Watch features.

Seasoned readers will know that the SXSW Music Festival is one of the mainstays of our live coverage, typically focusing on UK bands as they attempt to break the American music scene. Last year, we expanded our coverage to include more American and international bands, and we hope to continue that trend in Austin this spring while maintaining our current coverage of up-and-coming UK artists. To that end, we’ve decided to expand our Bands to Watch articles leading into SXSW 2016, in some cases introducing two or three new artists in a single article.

Each pair or trio of artists will be related in some way, but the relationship will vary from article to article. The featured artists might be from the same country or geographic area, they might be on the same record label, or they might represent different facets of the same genre. The focus of each article will be on contrast and comparison, giving our readers a more comprehensive idea of what will be on offer in Austin when SXSW comes back to town.

In addition to our broadened Music Festival coverage, we are excited to announce that TGTF will also have the opportunity to cover the SXSW Music Conference this year.  Our indefatigable editor Mary has been approved for press credentials that will allow her to attend and report on Music Conference panels covering music industry topics relevant to artists, industry professionals, journalists and perhaps most importantly you, the music fans. We plan to include these panels in our already extensive SXSW previews, as well as providing “live” panel articles similar to our artist showcase review pieces.

SXSW 2016 is now just over 2 months away, and we eagerly anticipate another week of great music in Austin! We hope you’ll read and enjoy our new features and in the process find plenty of new music to soundtrack the new year.


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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF was edited by Mary Chang, based in Washington, DC.

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