Live Gig Video: Low perform ‘Into You’ in Glasgow in artsy new promo

By on Thursday, 4th February 2016 at 4:00 pm
 

So the new video from Minnesotan band Low doesn’t follow our more conventional live gig videos, but I’m going to bend the rules today for them. This video was filmed in Glasgow, and this is what the directors Jim Burns and Beth Chalmers had to say about it:

Inspired by the hypnotic reflections of the River Clyde on the archways beneath Glasgow’s city bridges, this film draws parallels between the power of a single beam of sunlight and the deeply affecting personal experience one feels during Low’s live performance. Despite being part of a crowd, Low’s music invokes within you a profound and unique individual perspective.

This promo has shots of the band performing the song with artsy lighting shots overlaid on top of them. While this has the effect of giving the video a ghostly pallour, when the shots of the band come back into focus, there’s an instant connection. Watch the video below.

[youtube]https://www.youtube.com/watch?v=wgp6ZnNsw5g[/youtube]

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