Video of the Moment #2028: Daughter

By on Monday, 29th February 2016 at 6:00 pm

London alt-folk trio Daughter released their sophomore album ‘Not to Disappear’ back in January on 4AD. You can read Carrie’s thoughts on the long player through here., In her review, Carrie describes a trilogy of videos that began with ‘Doing the Right Thing’, followed by ‘Numbers’, both featuring a mysterious woman in a red dress, and with a third to follow based on a short story by Stuart Evers called ‘5040’ that Evers wrote based on the songs Daughter provided him. This is that video.

On the track ‘How’, washy guitars and gentler moments take turns, while Elena Tonra’s vocals lend dreaminess and emotion. The promo video for the song shows a young woman who takes shelter from her emotions inside her within her home, terrifying of leaving it, dutifully and frantically confirming that the locks and chains are in place. Is she trying to keep people out, or is she trying to hole herself away, and why so? After working out a formula in scribbles that leads to the solution of 5,040, she finally works up the courage to leave her house and breathe in the salt ocean air, only to be left paralysed by fear, then fleeing for the safety of the place she loves best. Gripping stuff. Watch it below.

‘Not to Disappear’ is out now. For more of our extensive coverage of Daughter on TGTF, head here.


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