(SXSW 2016!) Video of the Moment #2055: Fickle Friends

By on Tuesday, 5th April 2016 at 6:00 pm

Thanks to monies from the International Showcase Fund of PRS for Music Foundation, Brighton band Fickle Friends were one of many UK bands to showcase at SXSW 2016 last month, which was plenty reason enough to cheer. Now, after returning from Austin, it’s been announced the group have signed to Polydor Records.

In honour of this momentous occasion in their career, they will be releasing their inaugural single with Polydor, ‘Swim’. While the actual physical action on actors besides the band in the video for the song are ‘dragging’, the song is anything but, sparkling with upbeat, New Wave-y synth and guitar backing and Natassja Shiner’s energetic vocals. Watch the promo for ‘Swim’ below, and stay tuned for its release on the 20th of May on Polydor. Later this month, they’ll be headlining a show at the 100 Club in London on the 27th of April. For more on Fickle Friends on TGTF, try this link.

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