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Single Review: Max Jury – Beg & Crawl

A relatively new name, Max Jury is someone who should definitely be on your radar. With songs that are beautiful in every way, from the lyricism to the sullen musical scene he creates for his words, Jury is a raw talent. Having previously released a solid collection of singles, including the stunning ode to love ‘Great American Novel’, he’s now in the process of releasing his debut album, starting with new single ‘Beg & Crawl’.

‘Beg & Crawl’ is another forlorn song that breaks down exactly the moment you realise your love is doomed and pairs it with a soundtrack that is realising in the sense of not being overtly melancholic, yet not particularly filled with happiness. It’s in a state of acceptance. With an Americana-based sound that has slight piano fills and the occasional guitar riff that cuts through the body of the song, it’s the chorus where it really comes into its own. The melody and vocals are soothing and velvety, imposing themselves into your mind with no relenting. “It doesn’t matter what I say, even if I beg and crawl…” leads us into the aforementioned chorus, and the lyrical side to what comes out of Jury is pure, unadulterated heartbreak.

What’s not happening with this song, or with Jury’s sound overall, is a clear attempt at reinventing the wheel, and quite rightly. Jury is using music as a platform to convey whatever feelings or emotions he is feeling. And that so happens to come out in the form of soft Americana or acoustic based ballads as per his last string of singles.

Going from strength to strength, there’s no reason Jury can’t become a major player. He has the right amount of approachability which is definitely founded in his heart-exposing lyrics. At times he can almost come across with a Lana Del Rey-esque vulnerability that is really just a deep set desire to be the central character in whatever scene he sets.

9/10

Max Jury’s self-titled debut album is due out on the 3rd of June on London indie label Marathon Artists. Our previous coverage of Max Jury, including a list of his upcoming UK tour dates, is all gathered here.