Video of the Moment #2074: Drowners

By on Monday, 2nd May 2016 at 6:00 pm

New York post-punk Drowners are an act responsible for one of my favourite moments from SXSW 2016 on Saturday night. It should have been a given that I would enjoy a band who named themselves after one of my favourite Suede songs.

They’ll be releasing their second album in late June, and early single ‘Cruel Ways’ now has its own promo video. Taking a simplistic approach, the band – Welsh frontman (and sometimes model) Matt Hitt and Americans Jack Ridley, Erik Snyder and Daniel Jacobs – are filmed in a claustrophobic, darkened club. It actually feels appropriate for the lyrical subject matter, as Hitt’s powerfully acerbic words about a failing relationship with the bombastic musical treatment both feel like they’re fighting the environment they’ve found themselves in.

‘On Desire’, Drowners’ sophomore album, will be released on the 24th of June on Frenchkiss Records.


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