Video of the Moment #2075: Pumarosa

By on Tuesday, 3rd May 2016 at 6:00 pm

London five-piece powerhouse Pumarosa have followed their hit track ‘Priestess’, which made a strong impression on me at SXSW 2016, with another visceral and vaguely mysterious single centered around an elusive female character, this one titled ‘Cecile’. In sharp opposition to the essentially sensual nature of the song itself, the band have accompanied the new single with a rather metaphysical video focused on the increasingly commonplace idea of virtual reality technology.

Calling the video a “playful exploration of . . . how desire might lead us into other worlds”, Pumarosa symbolize the ephemeral nature of their title character’s affections with the intangibility of a series of computer-generated simulations. Film director Rebecca Salvadori expands on the idea, saying, “we are alone and simultaneously together in dealing with a river of images that constantly submerge us. The ‘Cecile’ video is an experiment towards a constructed visual chaos.”

The video is an interesting juxtaposition of visual and auditory imagery, but if all its existentialism is too much to take in on a Monday afternoon, you can always close your eyes and get lost in Pumarosa’s instinctively visceral groove. Watch and/or listen just below.


‘Cecile’ is out now on Chess Club / Mom + Pop. Pumarosa will play a one-off headline show on the 7th of May at London’s ICA, ahead of planned festival appearances at The Great Escape and Latitude 2016.

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