Video of the Moment #2081: Amber Arcades

Dutch singer/songwriter Amber Arcades (known to her family and friends as Annelotte de Graaf) seems to be celebrating her recent signing to Heavenly Records with a rather heavenly new promo video for ‘Fading Lines’, the title track from her upcoming debut LP which is due out on the 3rd of June. Our own Rebecca recently featured Amber Arcades in her Bands to Watch #387, which highlights two previously released tracks from the album.
The airy weightlessness of the eponymous ‘Fading Lines’, expressed sonically by lithe guitar riffs and de Graaf’s delicate vocals, is reflected in the video by aerial imagery of a skydiver in reverse–that is, starting from the ground and flying back upward into a plane. De Graaf explains the connection between her song and director Gover Meit’s visual representation as follows:
The song is loosely inspired by my grandfather’s death a while ago and the way he was able to accept everything his life had and hadn’t been. It’s about the feeling of being in an overwhelmed state, like you’ve been propelled free-fall into something you don’t understand for the most part, lines between memories and moments fading until it all turns into a gloriously incandescent blur. When Gover told me about his idea of recording a person dancing mid air, slowly falling up into the sky, I felt like this was the best possible way to translate this overwhelmed feeling into moving images. I never could’ve imagined it would turn out this beautiful though.
Watch skydiver Ruta Norvaisaite gracefully execute mid-air choreography by Sjaan Flikweert in the video for ‘Fading Lines’ just below.
[youtube]https://youtu.be/CMyK4G8wb_o[/youtube]
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