Video of the Moment #2227: Jesca Hoop

By on Monday, 21st November 2016 at 6:00 pm

Californian born singer/songwriter Jesca Hoop has managed to reinvent herself several times now. Since the release of her debut album in 2007, ‘Kismet’, her uprooting to Manchester to become one of Elbow and Guy Garvey‘s contemporaries opened doors and made opportunities available to her otherwise inaccessible to other artists. This spring, she returned to her American roots so to speak with a series of duets with Iron and Wine’s Sam Beam on the Sub Pop LP ‘Love Letters for Fire’, following the release with a tour. Sub Pop has paid their confidence in Hoop with the agreement to release her next studio album, ‘Memories Are Now’, scheduled for release in February 2017.

To preview the upcoming release, Hoop has revealed the promo video for ‘The Lost Sky’. She seems to have a preoccupation with hospitals, as evidenced with the previous song ‘Hospital’ from 2012’s ‘The House That Jack Built’. This preoccupation continues with a home nurse fighting a mentally ill patient in this promo, before Hoop herself seems to resign herself to sorrow with a sob. Sounds like ‘Memories Are Now’ is going to be an emotional roller coaster. Watch the video for ‘The Lost Sky’ below, and stay tuned for her new album out on the 10th of February on Sub Pop. For more on Jesca Hoop on TGTF, check out our past coverage on her here.


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