(SXSW 2017 flavoured!) Video of the Moment #2261: SOHN

By on Thursday, 12th January 2017 at 6:00 pm

Christopher Taylor, better known as the shadowy, hooded, electronically gifted producer creature SOHN, releases his second album tomorrow. ‘Rennen’ will be available from 4AD from all good physical and online shops in 6 hours for the Brits and the Irish, and a bit longer for us here in the States. You can read my review of the highly enjoyable LP back here. The album opens with ‘Hard Liquor’, which now has its own music video.

The promo takes full advantage of the juxtaposition of light and dark, black and white, and in a beautifully artful way. The video also plays to the darkness of alcohol dependency and depression. Watch it below. I’m very excited to get a chance to see Taylor play live again after more than 2 long years in Austin in March, as he’s scheduled to perform at this year’s SXSW 2017. To read more of TGTF’s coverage of SOHN, peruse the archive through here.

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