(Charity!) Video of the Moment #2296: Maximo Park
North East indie veterans Maximo Park have made an alternate music video for ‘Risk to Exist’, the title track of their upcoming sixth album. The LP is scheduled for a release date of the 21st of April on Daylighting. A previous promo for the single premiered when the album news and accompanying UK tour for May was unveiled in January. Showing their support for Migrant Offshore Aid Station (MOAS), which conducts search and rescue missions in our seas, the band have announced all profits from sales of this single will go to this humanitarian organisation. The band had this to say on their Facebook about MOAS and the new video:
After reading a newspaper article about the amazing work that MOAS do, we felt the song’s issues aligned perfectly with the organisation’s founding ideal – that to do nothing when people are in danger is immoral. The song is all about the fragility of life and nowhere is that more visible than in the footage of the rescues undertaken by MOAS, where flimsy dinghies are overloaded with desperate people, literally clinging on to life. Even though the song was borne from self-expression and a more generally empathetic position, it became, to my mind, a rallying call and we felt that any profit from its sale should go to helping this cause.
Watch the new video below. Buy the single or donate directly to MOAS through Maximo Park’s own effort through here. Want more on the North East band on TGTF? Follow this link.
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