(SXSW 2017 flavoured!) Video of the Moment #2308: Diet Cig

By on Tuesday, 28th February 2017 at 10:00 am

Diet Cig are no strangers to SXSW: they made a series of appearances last year in Austin, including DIY Presents showcase at Hype Hotel the opening night Tuesday during the 2016 event. Building off the hype and attention of last year, the New Paltz, New York duo are pleased to announce their debut album ‘Swear I’m Good at This’, which is scheduled to drop on the 7th of April on Frenchkiss Records. ‘Tummy Ache’, an early taster to the forthcoming LP reviewed by Carrie back here, now has an accompanying music video ahead of their return to Austin for SXSW 2017.

Unlike the promo we posted yesterday from fellow New Yorkers Hiccup for ‘Teasin” that showed the shenanigans of adults working in an office, Diet Cig’s video chronicles young girl musicians and the trials they face on the way to a gig. Sure, theirs are first world problems, but the video has a more important message, emblazoned on the pennants the girls lovingly crafted ahead of getting to the show. Watch the video for ‘Tummy Ache’ below. For more on Diet Cig on TGTF, follow this link.


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