(SXSW 2017 flavoured!) Quickfire Questions #122: Alice Jemima

By on Wednesday, 8th March 2017 at 2:00 pm

As this year’s SXSW Music Festival rapidly approaches and our preview coverage kicks into high gear, we’re once again excited to bring you showcasing artists’ answers to a special SXSW 2017 flavoured set of Quickfire Questions. Today’s featured artist is Devonshire electropop singer/songwriter and producer Alice Jemima, whose smoothly rhythmic single ‘Electric’ is streaming just below. Jemima released an EP titled ‘Liquorice’ last June, and her self-titled debut LP was released Friday the 3rd of March via Sunday Best/Domino. Jemima also recently unveiled a new video for her sensual cover of Blackstreet’s ‘No Diggity’. If you haven’t heard that cover yet, you can check it out here, before you dig in to Jemima’s quickfire replies.

Describe your music / sound in three words. (We know, tricky . . .)
Electro, indie, pop.

(If this will be your first time at SXSW) What have you heard about the festival? Are you excited / anxious / scared / etc. and why?
I’ve heard great things, and it’s one that I’ve always wanted to play. I was incredibly excited when I got the call! I’ll probably get anxious / nervous closer to the dates, but currently I just can’t wait.

Of the bands who have already been announced, do you have any that are must-sees on your schedule? If yes, who are they and why?
SG Lewis. He’s a electronic music producer / songwriter from England. I love his sound!

What are you most looking forward to doing while you’re in Austin?
Experiencing the American culture. I’ve never been to America before.

Name something you’re packing in your suitcase that we might find unusual. (You are welcome to elaborate.)
Miso Soup?!

If we happen to run into you in a bar, we’d like to buy you a drink. What is your tipple of choice?
I do love a glass of red wine now and again! Or an Espresso Martini.

Now, let’s get into our usual list of Quickfire Questions…

What song is your earliest musical memory?
Probably something my mum played on her violin – she used to be in a tango band.

What was your favourite song as a child?
Spice Girls – ‘Say You’ll Be There’.


What song always makes you laugh?
Snoop Dogg – ‘Drop It Like It’s Hot’. (Or just smile / dance!)

What song always makes you cry?
I don’t think this has happened. But Bon Iver’s cover of ‘I Can’t Make You Love Me’ gives me all the feels.

What song reminds you of the first time you fell in love? (It’s up to you if you want this to be sweet, naughty, etc.)
Johnny Cash – ‘Hurt’.

What song makes you think of being upset / angry? (Example: maybe you heard it when you were angry with someone and it’s still with you, and/or something that calms you down when you’re upset, etc.)
I don’t think I have one. Music usually cheers me up if I’m upset or angry.

Which song (any song written in the last century / 100 years or so) do you wish you’d written yourself?
I love the lyrics to ‘Elusive’ by Scott Matthews.


Who is your favourite writer? (This can be a songwriter or ANY kind of writer.)
Amy Winehouse.

If you hadn’t become a singer/musician/songwriter/etc., what job do you think you’d be doing right now?
OK, I probably wouldn’t have gotten as far as actually being one . . . but, a policewoman. I think this stemmed from my love of the bill and action films. Ha!

If God said you were allowed to bring only one album with you to Heaven, which would it be and why? (Sorry, but double albums do not count.)
Corinne Bailey Rae (self titled first album).

Thanks to Alice for answering our questions, and to Sally for her kind assistance.

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